Sponsoring ECLSb
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Sponsoring ECLSb

There’s something special between a contest and its sponsors!

Our goal is to develop relationships with businesses and organizations that are interested in supporting and building the leather community — and reaching agreements that deliver real value to the sponsor.

Sponsors of the Eastern Canada LeatherSIR/Leatherboy weekend benefit from a print and on-line promotional campaign that targets the contest region and wider visibility through exposure at the international contest and on-line marketing efforts. The multi-faceted campaign targets the leather community close to you, tourists, as well as on-line customers.

Basic benefits include:

Print Promotions & Advertisements

  • Logo placement on all promotional posters (minimum 200) distributed in the contest region (Ontario, Quebec and Atlantic Canada).
  • Logo placement on all promotional cards (minimum 5000) distributed in the contest region (Ontario, Quebec and Atlantic Canada).
  • Logo placement on all print advertisements in regional gay media (75,000+ circulation).
  • Company mention as sponsor and logo placement on all hard copy press releases.

On-line & Email Promotions

  • Logo placement with sponsor recognition on the Eastern Canada contest website for the title year.
  • Company advertisement with hyperlink to your website on the contest website for the title year.
  • Company name mention as sponsor on all email press releases, including a hyperlink to your website.

Eastern Canada Contest Presence

  • Company promotional materials distributed at the regional contest.
  • Stage announcement of sponsors during the regional contest.
  • Logo placement on promotional street banners prior to the regional contest.

International Contest Promotion

  • Logo placement on Eastern Canada contestant’s advertisement in official contest program for International LeatherSIR/boy in Dallas, Texas.
  • Company promotional materials distributed at the International LeatherSIR/boy 2006 contest.

2005 Contest Promotional Materials

Here are some the promotional materials we produced for 2005’s contest (click the images to get a larger view):


Contest Poster

Ad in Xtra! Magazine

Ad in ILSb programme

Postcard – front

Postcard – back

2005 ECLSb Events


Tough Customer Event

Rough House Event

ILSb Send Off Event

Want to know more?

Please contact us.