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There’s something special between a contest and its sponsors!
Our goal is to develop relationships with businesses and organizations that are interested in supporting and building the leather community — and reaching agreements that deliver real value to the sponsor.
Sponsors of the Eastern Canada LeatherSIR/Leatherboy weekend benefit from a print and on-line promotional campaign that targets the contest region and wider visibility through exposure at the international contest and on-line marketing efforts. The multi-faceted campaign targets the leather community close to you, tourists, as well as on-line customers.
Basic benefits include:
Print Promotions & Advertisements
- Logo placement on all promotional posters (minimum 200) distributed in the contest region (Ontario, Quebec and Atlantic Canada).
- Logo placement on all promotional cards (minimum 5000) distributed in the contest region (Ontario, Quebec and Atlantic Canada).
- Logo placement on all print advertisements in regional gay media (75,000+ circulation).
- Company mention as sponsor and logo placement on all hard copy press releases.
On-line & Email Promotions
- Logo placement with sponsor recognition on the Eastern Canada contest website for the title year.
- Company advertisement with hyperlink to your website on the contest website for the title year.
- Company name mention as sponsor on all email press releases, including a hyperlink to your website.
Eastern Canada Contest Presence
- Company promotional materials distributed at the regional contest.
- Stage announcement of sponsors during the regional contest.
- Logo placement on promotional street banners prior to the regional contest.
International Contest Promotion
- Logo placement on Eastern Canada contestant’s advertisement in official contest program for International LeatherSIR/boy in Dallas, Texas.
- Company promotional materials distributed at the International LeatherSIR/boy 2006 contest.
2005 Contest Promotional Materials
Here are some the promotional materials we produced for 2005’s contest (click the images to get a larger view):

Contest Poster |

Ad in Xtra! Magazine |

Ad in ILSb programme |

Postcard – front |

Postcard – back |
2005 ECLSb Events

Tough Customer Event |

Rough House Event |

ILSb Send Off Event |
Want to know more?
Please contact us.
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